Make the Most of Your Existing Client Base
92% of consumers trust the referrals and recommendations of people they know personally. Referral marketing is one of the most efficient ways for advisors to grow their business1. In fact, leads from referrals have a 30% higher conversion rate and 37% higher retention rate than leads generated from other marketing channels.2
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1 Borowski, C. (2017, October 30). B2B demand generation benchmark report. Software Advice. Retrieved September 12, 2022.
2 Chua, D. (2021, March 10). Infographic: Why referral marketing is awesome [2021 update]. ReferralCandy Blog. Retrieved September 12, 2022.